The Watch Collectors' Club runs regular events where we teach members a little about watches, watchmakers, watch

A club for everyone who likes watches.

Following the fantastic success of our recent event Exploring British Watch Design and our last Blog Post introducing watch design, we though it might be fun to dive into a popular but fairly unusual way to tell the time on a watch. The use of a jump hour, or displaying the hour using a rotating dial so only one numeral is visible at a time. The minutes are often displayed the traditional way using a hand, or sometimes another rotating disk. This simple change to one of the time telling features of the watch opens up endless possibilities for watch designers, and we'll now show you some of the bold and memorable designs from the last 100 years.

While this idea had been used in pocket watches dating back as far as the seventeenth century, an Austrian watchmaker called Josef Pallweber worked out how to get the dial to rotate precisely on the hour. This may seem trivial, but managing the power requirements for a disk are different to those from a hand, and all watch designers need to take this into account. For this reason, jump hour pocket watches made at this time IWC Schaffhausen but coped by others, were not as accurate as traditional models, which limited their appeal. 

Some of the most famous Jump hour designs can be found in the 1920s and 1920s, inspired by Art Deco design. The most famous is the Cartier Tank a Guichet, which follows the simple aspects of Art Deco design with perfectly proportioned windows to see the hour and minutes. This design was copied by many other brands at the time. 

One of the most successful luxury brands of the 21st century has an iconic watch that uses both jump hour and jump minutes to create a digital time display. The Lange & Sohne Zeitwerk is a very distinctive watch, and has proven very popular amongst watch lovers as it is so recognisable. This explanation of how it works underlines how much consideration needs to be taken for this mechanism to work accurately. 

Other luxury watch brands have used the jump hour to create really outlandish designs, with technical or engineering inspiration. These watches attract a very niche customer, but have proven consistently popular.

At the affordable end of the watch world, modern brands have used the jump hour to create exciting and unusual designs, especially in the Microbrand community. British brand Mr. Jones uses an image-first design philosophy, as they want to find new ways of telling the time, and using a jump hour and sometimes jump minutes makes this much easier for their designers. It allows them to create some truly beautiful pieces, that while not necessarily easy to read, are interesting works of art for the wrist.

Earlier this year a very special jump hour watch was launched to celebrate the new Alliance of British Watch and Clockmakers, an organisation dedicated to building the art and craft of watchmaking in Great Britain. This collaboration between two brands, Fears Watches and Christopher Ward, created a large dress watch with a striking dial containing the jump hour at 12 O'clock. This limited edition was highly reviewed worldwide, showing the power of using this unusual design to attract attention to a brand while remaining consistent with their prior design language. Jump hours offer designers the chance to do something special.

Unusual ways of telling the time allow watch designers the opportunity to explore watch designs that break the mould. These can be found at a range of different price points, and are often a great joy to wear as they provoke so much discussion, even amongst non-watch lovers! We at The Watch Collectors' Club encourage you to explore watch design more widely, and try on a jump hour watch next time you see one. You never know how much you might like it!

We look at different kinds of jump hour and jumping hour watches

Introduction to Jump Hour Watches

We explain the jump hour complication and look at unsual watch designs that use it.

Since we started The Watch Collectors' Club we've found that the number one thing most people are interested in is the look and feel of their watch. Next comes the history heritage and status of the brands, and then comes the technology inside the case. While this may not surprise many, it means that our events have been mostly focussing on the looks of a watch and the brand or model history, as well as helping people understand how to buy and sell the watches they want. 

One often wonders where watch designers start, and the simplest answer to this is style. Over and over again we see watch brands adopt a distinctive style, either of their own or in the traditions of a type of watch (such as a Dive watch or Pilot's Watch) and then develop their individual ideas from there. Of course, the designer has to decide on what functions they want the watch to have, and then fit them into the required size. They also need to decide very early on what the time display will be, whether it will use hands or another mechanism, and what type of dial to use and how to make it.

We once spoke to a legendary watchmaker, Kari Voutilainen and he said "It all starts with the dial", so want to reiterate that point, as the first question a designer has to answer is how the functions of the watch will be displayed.

There are an enormous number of both styles and types of watches. Here is an example, one common type of watch is a chronograph, like the Rolex Cosmograph Daytona. It is a steel sports watch, with a bezel that helps make calculations based on the stopwatch function that makes it a chronograph. It also has a distinct style, it is large and chunky and has a high level of water resistance to 100m. It is a serious-looking watch that looks like many other Rolexes, and comes from a long line of previous models with the same name. Everyone can see what it is, and while there are dial and case material variations, plus some gem-set models, the style is distinctly Rolex. 

Another chronograph, one made by British brand Studio Underdog, is completely different, it is colourful and playful by design, and as the first watch from a new company there was no heritage to draw on. It is instead themed on different things, including fruit, but mainly focused on colour combinations. It still has subdials and pushers, or buttons on the side to work the chronograph function, but the designer has used completely different aspects of each. The case is also thinner and there is no bezel. 

With these two examples, we can see that designers are working with totally different styles, but both had to start by thinking about how to represent the chronograph function of the watch.

To further illustrate the point, we can use a watch that tells the time without using hands. In this example from Mr. Jones Watches, the hour is displayed in a window within the branches of the tree, and the minutes are indicated by different arrangements of stars as displayed at the 3 o'clock position. This style of watch is unusual and comes from a brand that starts by trying to think of ways to tell the time with an image that hasn't been done before. This is truly design-led watchmaking

How does a designer turn a design into a watch?

A designer today has more options than ever before to make a new watch a reality, whether it is something simple, fun and affordable or extremely complicated and expensive. Whatever they make they need to work out how it is going to be made, and where. If a watch is going to be Swiss Made, then 60% of the components must be made in Switzerland and it must be assembled there. If it is going to say it is British made, then it must be assembled in Britain, such as those from Mr. Jones watches. The designer also must work out the price of the assembly and how that relates to the expected selling price. 

Fortunately, today, there are many suppliers and factories that can do a whole range of things, and in some cases, simply produce an entire watch with a limited amount of additional help needed other than quality control. This has allowed startup watch brands to flourish, to the benefit of watch lovers everywhere who want to take a chance on something different. For established brands, they already have factories and a supply chain, but need to decide how complicated to make the movement and cases to meet the price point their customers expect.

Like any area of design, the watch world is subject to fashion. We see this in the popularity of watch styles, the size of watches, materials used, and many other aspects of watch design. Right now, it is clear that watches are getting smaller again, and that brands are more confident selling watches in a range of sizes, including under 40mm diameter. We are also seeing lots more colour being used, on both classic models and new entrants. Finally, we continue to see the adoption and use of interesting materials like Titanium, Bronze, or Carbon Fibre for cases. There also remains a trend to create modern watches that reissue historic models or are very similar to them. We expect all of these trends to continue to the benefit of watch lovers who gain more variety from both new and established brands. 

The Watch Collectors' Club exists to help you explore the watch world through our events and our attempts to help explain how things happen and why watch companies do the things they do. We hope interviews with designers at our events and on our YouTube Channel will further your insight into what you like about watch design. If you have any questions about watch design or suggestions for related topics we could cover please do not hesitate to ask us!

How are watches designed? Where do watch designers start?

An Intorduction to Watch Design

We explore how watches are designed and how designers get started

To celebrate our Event this week focussing on the Rolex Submariner, we thought we would highlight a few of the remarkable uses of this famous watch. Its position in the watch world is almost unmatched, as a timepiece that can serve as a tough dive watch under the most extreme conditions, and as a status symbol for the so-called "Desk-Diver" who will never go near the ocean. The fact that so many have been produced means that it is one of the most widely collected watches. Here are some Submariner stories that highlight the wide range of uses it's been put to in the 70 years since its introduction.

How did James Bond come to be wearing a Rolex Submariner?

James Bond was first played by British Actor Sean Connery, and while it is mentioned in the book Casino Royale that Bond wears a Rolex, and it is known that the author and creator of James Bond, Ian Fleming, owned an Oyster Perpetual, Bond wears a Submariner in the 1962 film Dr. No. It's a Reference 6538 and it's worn for the first three films.

Legend has it that the film's producer, Cubby Broccoli, was unable to rent a Rolex for Bond to wear in the first film, Dr No, so he took his personal watch off his wrist and gave it to Sean Connery. The connection with James Bond and the scarcity of this watch have turned this model into a grail for many watch collectors. We've written more widely about the watches of James Bond here.

Submariners were one of only two watches good enough for The Royal Navy Clearance Operators

In the late 1950s, The Royal Navy of the United Kingdom put out a request for submissions for watches to equip it's top dive teams, who are specialists in underwater bomb clearance missions and other salvage operations. Only two watches qualified; the Rolex Submariner and the Omega Seamaster Professional 300.

The Royal Navy went on to order and issue approximately 1300 watches, making good examples of these the most valuable of all vintage Submariners. Their active use meant that they were repaired and serviced often, and when people left the Navy they were often advised to replace the Navy-specific parts such as the dial, hands and caseback to make them more valuable. Since the modern collector values original condition and authentic parts above all else, this was awful advice!

These are the specifications of a Military Submariner, or "MilSub" for short:

Stainless steel case, with water resistance of 200 metres. Black dial with circle T added to signify Tritium as the source of luminous. Screw down crown. Earlier models had a diamond-shaped hour hand, with later models having the more easily recognised (to Rolex owners, at least) Mercedes hour hand. The steel case had fixed bars to lessen the danger of losing the watch through spring bar failure.

Case-back engraved with the Royal Navy stores numbers 0552/923-7697, broad-arrow below (signifying government property), and then below that an issue number and issue year. Eg 175/70, signifying watch number 175 of 1970.

The above modifications were made to the civilian 5513 before the watches left the Rolex factory.

The Solid Gold Submariner is a Real Dive Watch

Rolex launched the solid gold Submariner in 1969, supposedly in response to demand from the clients of Authorised Dealers in the Mediterranean. This watch solidified Rolex's reputation as a status symbol, as making a tool watch that can perform even the deepest dives functional and out of Solid Gold is quite a ridiculous thing to do, but it has been popular ever since its launch.

One experience diver used his for over 40 years, including on some world record-breaking dives over 100m deep. The best story from Bret Gilliam is this close encounter with a Great White Shark, courtesy of a wonderful article on Hodinkee of the man's career:

Recounting the experience, Gilliam tells me that while his eyes were trained on the viewfinder of his camera, a massive Great White "suddenly turned and bit the cage right next to me, and then went into a bit of a rage and started thrashing around trying to get at me. I pulled my camera back and dropped back into the cage, but not before the shark violently impacted the cage again and my left arm was knocked sharply into the bars, causing a chip in the Rolex's bezel."

The same article contains this extraordinary story from famous Scuba Diving Pioneer Dick Anderson, who somehow persuaded Rolex to make him a gold watch using his own gold...

These are just three of the areas where the Submariner has proven an extraordinary partner to interesting people doing amazing things. There are many stories out there, especially from divers who relied on their Submariners through the most dangerous escapades. You can find them linked from personal websites such as this from Diving Watch and the confusing but massive source of stories that is Jake's Rolex Magazine. We hope you've enjoyed learning more about the Submariner, and if you'd like more like this join one of our online events, our next is on the Rolex Daytona and can be found on our Watch Events page.

Some entertaining stories to help you explore the history of the Rolex Submariner

Rolex Submariner Stories and Uses

To celebrate our Rolex Submariner Event, we bring you a few interesting examples of the Submariner's many uses.

A few fun stories about the Rolex Submariner

Join The Watch Collectors' Club on Thursday July 13th to explore Sustainability in Watchmaking with Oris at their South Molton Street Boutique in London. Oris is a family-owned company who have recently put sustainability initiatives at the top of their near term business plan. At this event you will learn all about how they are improving the sustainability of their company and their watchmaking. You will also see the watches that are the result of their partnership initiatives, including the Oris Aquis Date Upcycle. 

Expect warm boutique hospitality, three short talks to help you understand more about Oris and sustainable watch manufacturing, and the chance to try on watches from across their range. 

We learn abour Oris' Sustainability and Social Impact Initiatives at their South Molton Street Branch

Learn about sustainability in watchmaking and the watch industry with Oris and The Watch Collectors' Club

Exploring Sustainability in Watchmaking with Oris

Join The Watch Collectors' Club on Tuesday 4th July from 6:00PM for an evening at TAG Heuer's flagship London boutique on Oxford Street to explore the Carrera Range. The newly-renovated boutique will provide their usual excellent hospitality, you'll hear two short talks to help you learn more about the watch world, and you'll meet loads of fellow watch lovers. 

The focus of the evening will be the famous Carrera, and in the week of the UK Grand Prix we will highlight TAG Heuer's long legacy of motorsport history. You'll get to try on the whole range, and of course, also see the rest of the Tag watches in the catalogue. 

Expect a fun time with lots of super sporty watches and other watch enthusiasts. Please sign up below to come along. 

Join us at Tag's Flagship boutique on London's Oxford Street to learn more about the Carrera range.

Explore the Tag Heuer Carrera with The Watch Collectors' Club

The Watch Collectors' Club at Tag Heuer Oxford Street

Join us for a watch event run solely for women. On Thursday 20th June from 6:30PM we'll meet in a Central London wine bar for a fantastic evening of watches and talks.

As the watch industry continues to focus their marketing and products primarily on men, the number of women attending our events is increasing with each month.

This event will bring together women who are new to the world of watches, and those who already collect watches with the aim of learning from one another.

The event is hosted in a private area of a central London wine bar, and the event will follow our inclusive, informative and fun structure.

If you have a watch or two to bring along please do. We are interested in all types of watches – from Casios all the way to complicated Swiss watches, and everywhere in-between.

A watch meetup solely for Ladies in Central London. Meet other female watch enthusiasts with The WCC

Watch meetup for women, ladies' watch meetup, femal watch enthusiasts

Women's Watch Meetup June 2023 from The WCC

Look at the front of the watch. This is where the hands are, if it has any. There may be many hands. 

Look at what shape they are, what colour they are how long and thin or fat or pointy they are.

Behind the hands is the dial. What colour is the dial? Or is there no dial and just mechanical parts? Has the dial got numbers on it, or markers for the hours? Or minutes?

Does the dial have writing on it? In one place or a few? Does the dial have a pattern on it? Is the pattern painted on, or is the pattern from the material it’s made from? Are the dial and hands easy to read? Or not?

Does the dial have other markings around the edge? Are the lines with them?

There are many different possibilities to what these can be and what they are used for.

Are there other little dials with hands? These are called sub-dials. They can represent a variety of things, but one is often used to show the seconds passing. There can sometimes be as many as four of these on a watch face.

They are used to display additional information other than the time to the watch wearer.

Is there a separate number in a little box? If so this will be the date window. On different watches it is in different places, there is no right place for it to be.

How many hands are there coming out from the centre? One? Two? Three? Four?

Do any seem to stay still until you push a button (more on buttons later). The hands have other uses that show information even though they might not be obvious.

Sometimes they require activation using a button, or pusher, on the side of the case somewhere.

The case is the body of the watch, the part that contains all of the mechanisms and the dial and hands and is fronted with a piece of glass or sapphire to protect them.

Sometimes the back of the case and even the sides are see through too. What shape is the case? Is it round or circular? Maybe square or rectangular, is it oval or a shape you cant quite describe?

Does it have a little wheel on one side or the top? This is called the crown. It is the oldest and most usual way of winding a watch so it has power, and setting the time. 

Are there any other buttons or crowns? How many? What side are they on? Does anything happen if you push them? What happens if you push them twice? Anything? Some may work in a sequence.

Does the case have a strap attached? Or a bracelet? A bracelet is made of links, and those links shape the bracelet around your wrist.

Or there are straps, made of all different kinds of material. Both straps and bracelets come together at the buckle or clasp, which connects the two side so the watch can be worn.

What is the fixing mechanism, is it simple to understand or complex and fiddly? Are there any logos on the clasp or buckle or bracelet?

Do the colours of the different parts match? Do the materials used match? Has the case got different finishes or shiny parts on it? Has the strap got a pattern on it? Is the material of the strap somehow complementary to the case?

Do the colours all match? Do they not? Does it matter? How big is it? Does it feel big in your hands? 

How about when you place it over your wrist? How about when your close the strap or bracelet?

Does it feel light or heavy or fine? Does it feel comfortable? What does it look like on your wrist and is that somehow different to when it’s not on your wrist?

Pause for a moment. How does it make you feel?

Congratulations! You have enjoyed spending time with a watch. Please join us to do it again sometime.

First, pick up the watch. Look at the front of the watch. This is where the hands are, if it has any. There may be many hands.  Look at what shape they are, what

Buying a watch is a deeply personal experience. Whether it is your first watch, or your hundredth, it will make you feel something.

It’s easy(ish) to find an expert online to tell you “what’s the best dive watch under $10k”, or “the watch that is going to be the next Nautilus”.

We believe there are no “best” watches, only watches.

What we care about is equipping you with the tools to assess what you are looking for, so that each time you buy a watch you get the most value for money.

There are only two types of watch: a person’s only watch or part of a collection.

This blog will focus on things to consider when buying your only watch.

Is this definitely going to be your only watch, or do you have another hiding in the closet or drawer?

Activities – what activities you will wear your watch for. Then ask yourself:

Functionality – does your watch need to do anything other than tell the time? Would a calendar function, or a second time zone be useful?

Do you want it to be mechanical, or powered by a battery?

Being submerged in water? – if yes, the watch needs to be water-proof (not water resistant)

Working out? – Some watches don’t like being shaken and bashed around; some are better at taking a beating than others

Work – what do you do for a living? If you work in an office, does your watch need to fit under the cuff of a shirt? If you work with your hands, does your watch need to be robust, and resistant to scratches?

Night-time – do you wear a watch when you get dressed up? What is your look?

Longevity – if this is going to be the only watch you buy, consider a classic design that won’t go out of fashion in a year

Cost – how much are you going to spend on your watch? You need to feel comfortable wearing something of that cost on your wrist all of the time

Consider buying a watch that looks good on a metal strap and different colour leather straps. Changing the strap can make a watch look and feel totally different, and can be very easy to do at home

Consider buying a vintage watch – your money will stretch further, case sizes are a bit smaller (more comfortable), and the designs are already classics

Consider buying two watches – one for sports and adventures, and one for everything else

Here at The Watch Collectors Club, we believe that there is no such thing as the perfect watch. So long as you consider some of the points above, you will quickly learn how to find the right watch for you. 

The most important piece of advice we can give you is to take your time. Searching for your watch, whether it is the next one, or the only watch in your collection, is great fun. Take your time, and remember that we are here to help. 


Don’t forget to follow us on Facebook and Instagram (links below). 

Buying a watch is a deeply personal experience. Whether it is your first watch, or your hundredth, it will make you feel something. It’s easy(ish)

We invite you to join our community, a club that educates people and helps them navigate their way around the world of watches. 

This blog will start the journey for you, educating you on many different aspects of the world of watches, starting with the very basics. We hope you enjoy it, and if you do, please spread the word.

We are really excited to meet you. If you have a moment, please follow us on Instagram (link at bottom of blog), or join our mailing list. 

The online platform will be broad, easy to understand, and useful to members who want to learn in an informal and interactive environment. It will cover watches, watchmakers, watch brands, and the history of the industry. There will be a lively forum, and many useful services presented via partners to members, to meet their needs as watch collectors.

When people feel comfortable, we will restart our events. Members can come see some interesting watches, and meet other members to share and learn. Each event includes a short talk on an area of interest in the watch industry. 

We understand the concerns around the Coronavirus and will take all possible precautions, including choosing our venues very carefully, as we have always done.

Event quality will not be compromised, regardless of the partners, location or attendees

Education and sociability are the core of the club


Every member can access the same resources

What to Look for When Buying a Watch

Introducing: The Watch Collectors Club

How to Look at a Watch

Make the watch world simple